Description the benefits this book provides an opportunity to look at international marketing challenges from a strategic perspective if you share the belief that managers cannot afford to think in functional silos and agree that the best companies combine marketing and strategy this book will appeal to you. Get this from a library global marketing strategy an executive digest bodo b schlegelmilch this book has been written for experienced managers and students in postgraduate programs such as mba or specialized masters programs in a systematic yet concise manner it addresses all major . Buy global marketing strategy an executive digest management for professionals 1st ed 2016 by bodo b schlegelmilch isbn 9783319262772 from amazons book store everyday low prices and free delivery on eligible orders. He has taught global marketing strategy in mba and executive programs for major multinationals across the world and has published a variety of books and academic papers in journals such as the strategic management journal journal of international business studies and journal of world business he also was the first ever european editor in . Global marketing strategy an executive digest management for professionals kindle edition by bodo b schlegelmilch download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading global marketing strategy an executive digest management for professionals
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.